Managing Director
Alan Gunn
With over 30 years of experience spanning the energy value chain, Alan brings a remarkable level of deal-to-cash expertise across crude oil, refined products, natural gas, and power. Prior to joining Essentia, in executive leadership roles at the foremost companies in commodity trading software, Alan and the teams he built have a string of achievements which have helped shape the CTRM software industry into the form it is today.
Like much of the leadership at Essentia, Alan’s career began with roles on the customer side. In Alans’ case, he was part of the market operations team for Texas Eastern Transmission that drove rules under ORDER 636 for natural business. He gained experience in nominations, scheduling and marketing operations. Later, Alan took a leadership role at Altra Energy, one of the foundational gas marketing technology solutions, a forefather to today’s leading CTRM platforms. After growing the Altra business to nearly $100M revenue annually, Alan took leadership roles and drove similar revenue & market share growth at firms including:
- Kiodex, the first true software-as-a-service CTRM, growing that business to over $22MM in revenues annually.
- Solarc, where his contributions to product management, software development, and sales established RightAngle as the premier platform it is today. He also helped in the sale of SolArc to Heldman and Friedman which merged with Ion’s Open Link Financial.
- FIS SunGard, revitalizing sales of the platform offerings and achieving 200% of revenue targets.
- Adapt2, accelerating the go-to-market strategy across sales & marketing resources, introducing a proactive account management approach, resulting in an expanded client base of numerous municipal power companies and numerous top tier power generation companies.
Most recently, Alan’s sales force enablement practice has provided training, enablement, and mentoring in sales process and go-to-market strategy utilizing the 2Win! Global methodology, enabling his client’s staff to excel in product demonstrations & presentations, over-achieving on revenue targets.
At Essentia, Alan will lead the sales force, automation, and artificial intelligence practice, bringing customer relationship management platforms to the energy industries commercial front office.
Alan has a Bachelor of Accounting from Texas A&M University – Gig’em!